Included in the session fee
Your signature series
One or two series that define your brand. Every client gets them, so even a client who adds nothing still has the full experience.
The Featured Series Guide · by Alisha White
the complete guide toFeatured Series
The add-on system that raised what every client spends with me, without a single new lead.
$1,896→$3,042
average sale per client
Eleven years of my own invoices, checked client by client. Here is exactly how to build, price and sell Featured Series in your boudoir studio.
+60%
More per client
$1.5M
Boudoir revenue since 2015
586
Boudoir clients
2
Studios · Evansville & Durham
Sound familiar?
you don't needmore leads
You're booking. Your clients love their sessions. But your average sale has been stuck at the same number for years, and the only answer anyone gives you is "spend more on ads."
I tried that. What actually moved my numbers was giving every client a reason to say yes to more of her experience, before she ever saw her gallery. That is what a Featured Series does.
Women want individualized experiences. Featured Series let her customize hers, and she pays for the parts that feel like her.
The concept
so what is aFeatured Series?
A Featured Series is a styled vignette with its own story, space and price. A couple come with every session. The rest are add-ons she chooses because she sees herself in them.
$100 add-ons · 20 minutes
The easy yes
A bathtub set, a kitchen set, a cabana. Quick to shoot, easy to stack, with a multi-buy price that rewards adding two.
$150 and luxury tiers
The signature upgrades
Florals, couples, an outdoor creek, a pool. More production, higher perceived value, and images she'll want on her wall.
What's inside
everything I use inmy own studios
Twelve sections, written as the playbook I hand my own team. You can read it in an afternoon and launch your first series this month.
01 · Foundation
Session fee vs. collections
How Featured Series work whether you sell a session fee plus collection or one all-in package.
02 · Branding
Conceptualizing your series
How to build series around your ideal client, plus 27 series ideas to start from.
03 · The sell
The consult call script
My word-for-word phone script, with what to say when she knows what she wants, isn't sure, or says no.
04 · Email
The Featured Series email
The exact email every client gets after booking. This is when many of my clients add a second series.
05 · Financial value
The real numbers
My before and after averages, year by year, and what clients who add a series spend compared with those who don't.
06 · The lineup
My full series menu
Every series I offer, how each is described and priced, and which ones sell most.
07 · Investment
Pricing your series
The three-tier structure, the multi-buy discount, and a calculator that prices a new series from hard cost and time.
08 · Marketing
Social media strategy
Highlights, reels, Patreon and blog content that sell series before the consult call ever happens.
09 · Launching
The launch playbook
My four-email launch sequence, the "first five free" strategy, and a quarterly launch calendar.
10 · Rebooking
The repeat client loop
How new series bring past clients back, and why a repeat client is worth 2.6 times a first-time booking.
11 · Experience
The client journey
Where series fit from inquiry to reveal, and how they raise the product order at the viewing appointment.
12 · Templates
Plug-and-play launch copy
Instagram captions, story sequences and email templates you can adapt and post the same day.
Financial value
I'm a woman who loveshard numbers
Average sale per completed booking, from my 17hats and QuickBooks invoices: session fee, collection and add-ons included.
Before Featured SeriesAfter Featured Series (launched Sept 2020)2026 is year to date
+60%
More spent per client after launch: $1,896 before, $3,042 after.
+$868
More spent by clients who add a series, compared with clients who don't (2022 to now).
2.6×
The lifetime value of a repeat client compared with a one-time client.
Free tool · try it now
what are yourrepeat clients worth?
About 8–12% of my clients book again. New series are what bring them back. Plug in your numbers to see what a higher rebook rate would mean for you.
16
Return clients now
30
Return clients at your goal
$35,000
Added revenue, no new leads
Your educator
meetAlisha
I'm Alisha White, international fine art boudoir photographer and founder of Fearlessly Feminine. I photographed my first boudoir client in 2012, opened Fearlessly Feminine in 2014, and took my last wedding in 2019 to go full time in boudoir.
Today we run two studios, in Evansville, Indiana and Durham, North Carolina, and I've photographed destination sessions in Paris, Positano, Santorini and Mykonos. I've mentored photographers along the way, and this guide is the same playbook I use with my own team.
2012First boudoir client
2Studios
15Featured Series on my menu
First-time buyer bonuses
yours free withyour first purchase
Buying any Fearlessly Feminine education for the first time? These three come with it, so you can go from reading to launching your first series in a week.
Bonus 01
Series Starter Workbook
Name, story and price your first three series, page by page.
- Ideal-client prompts
- Series story worksheet
- Price-it-right checklist
Bonus 02
Copy & Paste Template Pack
Every script and email from the guide in an editable file, ready for your studio name.
- Consult call script
- Featured Series client email
- Four-email launch sequence + captions
Bonus 03
Series Profit Calculator
A spreadsheet that prices a new series and shows what your menu could add in a year.
- Hard cost + time pricing
- Multi-buy discount math
- Yearly add-on forecast
Bonuses are included automatically with your first purchase and arrive with your access code.
Investment
choose howyou want to start
The Guide
The full Featured Series Guide and all three bonuses.
$147$197
Launch price
- All 12 sections of the guide
- Phone script and client email
- Pricing and repeat-client calculators
- Launch calendar and copy templates
- All three first-time buyer bonuses
Guide + Strategy Call
Everything in the guide, plus a plan for your studio.
$497
- Everything in The Guide
- 60-minute call with Alisha
- Your first 2–3 series mapped out
- Prices set for your market
- A launch plan with dates
Menu Build Mentorship
We build your full series menu together.
$1,500
Limited spots
- Everything above
- Three calls with Alisha
- Your full series menu, start to finish
- Review of your series descriptions
- Review of your launch emails
One extra add-on is $100–$150. Most photographers earn the guide back on their first or second series sale.
Not ready yet?
start with27 series ideas
Get my list of 27 Featured Series ideas free, and I'll send you a few of my favorite lessons on raising your average sale.
Your 27 Featured Series ideas
- Bridal
- Floral
- Cabana
- Outdoor
- Waterfall
- Meadow
- Field
- Beach
- Desert
- Film
- Creek
- Couples
- Library
- Kitchen
- Bathtub
- Shower
- Car
- Rope
- Luxury item
- Bondage
- Swimming pool
- Boho
- Specific backdrop
- Specific lighting
- Lens filter
- Wet set
- Luxury location
Questions
before youdecide
Does this work if my session fee and collections are one package?
Yes. The guide covers both pricing models: a separate session fee with collections, and one all-in package. You'll see where series fit in each.
Do I need a big studio or lots of sets?
No. Many of the 27 ideas need a single corner, a prop or an outdoor spot. The guide shows you how to start with one or two series and grow the menu as you go.
I'm newer to boudoir. Is this too advanced?
If you are booking clients, you're ready. Featured Series work best once you have a steady flow of sessions and want each one to be worth more.
How do I get access after I buy?
Right after checkout you'll get an email with your access code to the guide, plus your first-time buyer bonuses.
How long do I have access?
Lifetime access, including updates when I add new series and lessons.
What if I have questions while I'm working through it?
Choose the Guide + Strategy Call option and we'll work through your questions and your first series together on a 60-minute call.
Ready when you are
go deeper withthe clients you already have
The fastest path to higher earnings isn't more leads. It's a menu of experiences your clients can't wait to say yes to.
Get the Featured Series Guide